Our Values
WE ARE ENERGIZED BY MARKETINGEven today, marketing isn’t given its due. And certainly not the attention it deserves, considering that it holds valuable growth opportunities for virtually every company. Unearthing these opportunities is stimulating for us and rewarding for you. |
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WE ARE PERSONABLEAlmost everyone says so. But we’re also forthright and authentic. No posturing. No corporate or marketing speak when English will do. And we gravitate to people who are much the same way. |
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WE HATE WASTING ANYTHING, ESPECIALLY MONEYThat includes yours. It’s so easy to rack up hours, and thus dollars, delivering a client an elaborate binder of a consultant’s observations. But we want to demonstrate our worth by making sure your marketing dollars can be seen in your bottom line. Not in a binder. |
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WE LOVE A GOOD PUZZLEWe love sorting out all the pieces. Prioritizing. Looking at the desired big picture. Making all the pieces come together to match the objective. And we get downright giddy when the entire effort comes together and everything fits. |
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WE THINK IN SPREADSHEETS, NOT WHITEBOARDSIt’s not that we’re nerds, but we do really get a charge out of the analytical side of things, the left brain if you will. So we’re grounded in proven processes, methodologies and frameworks, not untested theories. |
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WE LOVE A GOOD NIGHT’S RESTWe do what we like to do in a manner that makes fun out of work and friends out of clients. And we do it honestly, in a way that lets us seize each day and sleep each night, knowing we’ve been good stewards of our client’s money. There’s nothing like being able to stand in front of our clients and say ‘we did this, we spent that, and we got this result.’ We relish that kind of accountability. |