Insurance House is a privately held 50-year-old wholesale insurance brokerage and managing general agency that services the independent retail insurance agent along the eastern and southern portion of the United States. In 2009, Insurance House was facing more competition
and needed to upgrade their marketing acumen.
Dracos~Lemming was hired to perform a panoply of services including:
- Competitive analysis
- Loyalty programs
- Key messaging
- Customer research
Dracos~Lemming was able to drive marketing efficiencies while increasing effectiveness and customer loyalty.