TenCate Protective Fabrics

CHALLENGE

Textiles technology group Royal Ten Cate (TenCate) is a multi-national company, which develops and produces solutions, which are sold worldwide for the protection of people and their working and living environment.

SOLUTION

Their Defense and Tactical division needed to elevate their marketing efforts and hired Dracos~Lemming in 2010 to create their marketing, branding and creative strategies. 

RESULTS

We were able to successfully prioritize and rationalize their marketing activities, which led to successfully supporting their international expansion. We recommended and developed innovative marketing tactics such as: a sales app, break-through customer event, and product reference book.