Optimization

THIS IS BOTH THE END OF ONE MARKETING EFFORT AND THE START OF ANOTHER.

For us, it’s about getting results. It’s the analytical process where the left sides of our brains start lighting up. This is also the critical part of the marketing activity. The weighing of the metrics. The analysis of the results. The determination of the impact on the bottom line. It’s the how-did-it-work part. And once we have an honest assessment, we can apply lessons-learned to the next marketing effort.

This is also the part where we shine. We get to prove to our clients our effectiveness, efficiency and value.

So, what about your current marketing efforts? How do you get an objective opinion of those? Well, we just happen to have a proprietary and well-honed method for that. We call it the IMA: Impact Marketing Assessment and it assesses your current marketing processes, people, planning and metrics. Then, in a comprehensive report, we identify what is and what is not working in your marketing program and offer practical, tactical recommendations for improvement.

The result is a strategic business tool that helps you deploy your marketing investments to produce optimal results.

Contact us for an IMA that could have dramatic consequences for your marketing efforts.