Digital Insurance

CHALLENGE

Digital Insurance is the nation’s leading employee benefits agency specializing in insurance for middle-market businesses. They represent more than 700,000 insured lives across the United States and manage benefit programs for more than 25,000 employers. Due to increased consolidation and rapid changes in U.S. healthcare, Digital Insurance embarked on an acquisition-based growth strategy that resulted in multiple brand names and go-to market strategies.

SOLUTION

DI hired Dracos~Lemming to help determine their umbrella value proposition. We undertook qualitative customer interviews and combined them with executive leadership strategy sessions.

RESULTS

The resulting brand strategy and name recommendations have galvanized multiple operations and re-energized DI’s growth leadership in the industry.