If you would like to know more about what we’re all doing now,
please reach out to retired CEO Ellen Lemming at ellen@dracoslemming.com



Even some savvy CMOs are not all that clear on their target audience. So, of course, they can’t be confident that their service or product offering matches the desires, needs, and emotional bearings of a given audience. Who is your target audience is the first—and most important—of a number of key strategy questions. It is paramount. We need to paint a picture of your target, not only demographically and psycho-graphically, but also behavioral-graphically.

The clearer the picture of your audience, the better equipped you’ll be to engage and motivate them. And turn them from an audience into participants in your brand. And the clearer your picture, the better you’ll be at answering the other strategy questions:

  • What do you want your targets to do?
  • What are the compelling reasons why they should do it?
  • How should they do it?
  • Where should they do it?
  • How much do you want them to spend with you?

Our goal is to help you develop strategies that emanate not from the boardroom out, but from the customer in.