If you would like to know more about what we’re all doing now,
please reach out to retired CEO Ellen Lemming at ellen@dracoslemming.com

Primrose Schools


The Primrose Schools Franchising Company supports a family of 320 private, accredited early-childhood schools in 23 U.S. states. They care for and educate over 60,000 children under the age of 5 each year. In 2013, Primrose realized the early-child educational field was becoming overcrowded and undifferentiated. 



Primrose hired us to better help them:

  • Understand the marketplace
  • Develop a unique and ownable brand positioning



The positioning has been adopted throughout all areas of the organization as a driving principle. The work we have done has assisted Primrose in achieving record-high occupancy.