Now operating as Clearpoint Credit Counseling Solutions, this non-profit is a national credit-counseling agency. In 2008, CCCS was in need of expanding from its perception as a regional provider to the reality of its national footprint and impact.
Dracos~Lemming was hired to:
- Write national marketing plan
- Reorganize its marketing staff
- Maximize its marketing budget
- Reinvent the brand
Our recommendations were implemented and led to the organization’s merger with its competitor in 2013.