If you would like to know more about what we’re all doing now,
please reach out to retired CEO Ellen Lemming at ellen@dracoslemming.com

ClearPoint

CHALLENGE

Now operating as Clearpoint Credit Counseling Solutions, this non-profit is a national credit-counseling agency. In 2008, CCCS was in need of expanding from its perception as a regional provider to the reality of its national footprint and impact. 

 

SOLUTION

Dracos~Lemming was hired to:

  • Write national marketing plan
  • Reorganize its marketing staff
  • Maximize its marketing budget
  • Reinvent the brand

 

RESULTS

Our recommendations were implemented and led to the organization’s merger with its competitor in 2013.