PGA Tour Superstores
With more than 20 retail locations throughout the United States, PGATS is the premier golf retailer and the only one to be officially affiliated with the PGA Tour. With growing competition from both online and offline retailers, PGATS needed to examine its customer loyalty strategies.
Dracos~Lemming assisted them in examining both new customer segments, as well as their pricing strategy.
These new initiatives have driven increased sales and loyalty.