We are Dracos~Lemming, professional marketing consultants dedicated to helping your company grow

Entergy

CHALLENGE

Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations in the southern United States. 

 

SOLUTION

In 2010, Entergy engaged Dracos~Lemming to develop a customer-centric marketing strategy,
as well as a MarComm process improvement recommendation.

 

RESULTS

The marketing strategy resulted in an additional $5MM investment, which resulted in a double-digit improvement in positive brand perception.