Equifax is a publicly traded global information solutions provider with $2.3 billion in annual revenue and 7,000 employees in 14 countries. In 2014, Equifax acquired a cloud-based credit and collections management platform, and chose to rename the offering in order to drive interest, leads and sales. Equifax needed a great naming solution – one that would enhance the Equifax brand perception as an innovative, full-service service provider.
We researched the competitive landscape and were able to provide memorable and strategic brand name options that addressed both functional attributes and customer benefits.
A final name was selected and launched.