IT’S AS MUCH ABOUT YOUR COMPETITION AS IT IS ABOUT YOU.
Branding isn’t really that new. Yes, it’s a business buzz word now, but branding goes back to the very beginning. Basically, it’s positioning.
- How do you position your company within your marketplace in the eyes of your customer?
- How do you position your company vis-a-vis your competition?
It’s positioning from which all branding flows. That’s why, in our branding engagements, we concentrate so much on getting positioning right. Once it is right, you can begin to create meaningful, motivating, end-to-end experiences between your customer and your company. That is your brand. And, today, it is expressed in a myriad of ways, all of which must be explored as possibilities.