Articles From Others
Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand builders for their clients. It was called the 20th century. But that era is over and even big and brilliant agencies are no longer qualified to work on brand strategy.
Marketing Misconceptions That Lead To Lost Sales
Although companies have adopted modern Marketing concepts starting in the 1950’s there are still a lot of myths surrounding the discipline.
Five Tips For Your Brand To Benefit From Native Advertising
Vertical Marketing Network’s selection for the mid-year best marketing buzzword: Native Advertising. According to a study by IPG Media Lab, consumers engage in native advertising 53% more than banner ads, and 2% more than actual editorial content itself. But what exactly is Native Advertising? It’s not really new, but it’s a new way of describing paid-for content that exists inside an editorial feed, what used to be known as advertorial. The difference is that when it’s done right, in conjunction with the site it appears on, it amounts to pure brand gold.
How To Tackle The Most Common B2B Sales Objections
Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. You’ve done your research, prepared for a phone call or demo, and then you’re hit with the but. “Your product is great and all, but I don’t have the money for it.” Or, “I could easily use what you’re selling, but my boss won’t agree to it.” Ugh. After all your hard work, it can feel like you’ve hit a brick wall.
A Look At Google’s 200 Search Ranking Factors
Maintaining and improving your website’s search engine optimization (SEO) can be exhausting. Every time search giant Google changes its algorithm, business owners and their webmasters are left with their heads spinning, trying to make adjustments so their sites don’t fall in Google’s search rankings.
Seven Deadly Sins That Can Derail Your Company’s Growth
As senior managers we all get caught up in the day-to-day issues and challenges of attempting to keep the train on the track. Budget meetings, customer issues, new product discussions, management reports, and personnel problems often fill our days. Just achieving the minimal requirements of our daily jobs can keep our calendars quite full.
The Most (And Least) Effective Keywords In Email Subject Lines
Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra.