Brand Refreshing

When was the last time you examined your brand positioning statement? Great marketing companies view their statement as a living, breathing document, not a plaque on the wall or PowerPoint slide. We at Dracos~Lemming believe the 5 core elements of any brand positioning (core customer segment, customer need, category, point-of-differentiation, and credibility factors) can evolve and change based on external market factors. We love examining strategic brand positioning in the marketplace, and we love bringing both data and creativity to excavate a brand’s authentic and ownable position in the consumer’s mind. We’ve recently done so for Milliken, Primrose Schools, and Digital Insurance.

If it’s been too long since you’ve re-examined your competitors, your category or your consumers, we’d love to help.